So I work in the Market Research field and commonly get to hear about new products or concepts. Some of it is really cool and you think, "Wow, I wish they made that."
Other times it's a little nutty.
Because I have a pretty good understanding of how new products get on the market, every once in a while I see something and I have to stop dead in my tracks because the fact that it made it past the concept stage just stupefies me.
Case in point. Charmin Extra Strong Toilet Paper.
OK, so it's yet another type of toilet paper that provides us yet another option in an already saturated market. That's not the problem. The problem is that Charmin Extra Strong Toilet Paper has been marketed as a solution to the pesky problem of having little bits of TP stuck to your ass.
You know the one I'm talking about. With the little bear who wipes his bum and shockingly, his old TP leavs little bits of fluff on his furry little behind and the momma bear is suitably horrified.
I mean is this a legitimate problem? I'm curious. Do people commonly get toilet paper stuck to their butts?
For a moment, imagine the following:
You're sitting in a focus group, and the moderator asks everyone, "What do you look for when purchasing toilet paper?"
I'm sure someone is going to say, softness, someone else is going to say they look to see if it's made out of recycled materials and finally someone is going to say "Well I wish it didn't get stuck to my butt all the time!"
Either that happened or somewhere an advertising exec decided it would be cute to show a cartoon baby bear with bits of toilet paper stuck to his furry bum in the commercial.
Do you ever see a product and just think to yourself, "What the hell were they thinking?"
The sad thing is the companies take months and spend thousands upon thousands of dollars on product innovation every year. Sometimes the result is a really cool new thing. Other times.....not so much.